Business Strategy Bootcamp
A mini MBA in finance, marketing and strategy to widen your skills.
What you will leave with
Market sizing, legal, corporate finance and business plan
Read financial statements, value a company and manage a portfolio
Segment, position, price and market a product in India
Build products people keep using and run lean operations
Frameworks, cases and guesstimates backed by data
A certificate for your live project, ready to add to LinkedIn
Is this cohort for me?
61%
of employees handle multiple roles
85%
of service leaders are widening roles
70%
of job skills will change by 2030
Roles are changing. They are getting broader, and you are expected to wear many hats: read the numbers, shape the marketing and weigh in on product and operations. Deep skill in one function goes further with a working grasp of the rest. You will learn the essentials of every core business function, so you can take on a broader role with confidence. If this sounds like you, this cohort is built for you.
We build up from the basics, one step at a time. No prior knowledge required.
Finance, marketing, product, operations and more in one cohort, and how they connect.
Each session focuses on a real business use case over theory, for you to build on.
By the last weekend, you’ll be ready to wear more hats across the business.
Session structure
Each live session is a mix of concepts and application.
Session 1: Business Structure Essentials
Topics
- Markets: Sizing and attractiveness with TAM, SAM and SOM
- Legal structures: Proprietorship, partnership, LLP, private and public limited companies
- Funding and viability: Debt vs equity, cost of debt and capital, business plans, core competence and competitive moats
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- Bakery business plan: Full business plan for opening a bakery in your neighbourhood
Session 2: Analytical and Reporting Tools
Topics
- Statistics: Essential concepts for analysis and modelling
- Tools: Excel modelling, SQL, and live dashboards in Tableau or Claude
- Presentations: Consulting-grade decks that land a recommendation
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- Review tracker: Live dashboard that tracks customer reviews and finds the root cause of an issue
Session 3: Finance - Personal Finance
Topics
- Economics: GDP, inflation, and monetary and fiscal policy
- Investing: Stocks, bonds, IPOs, derivatives, mutual funds and alternative investments
- Risk and return: Alpha, beta, CAPM, risk management, insurance and tax
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- Portfolio calculator: Calculator that tracks risk and return on a hypothetical portfolio
Session 4: Finance - Business Finance
Topics
- Accounting: Ledger entries, accruals and financial ratios
- Financial statements: Reading the balance sheet, income statement and cash flow statement
- Valuation: DCF and relative valuation, fundamental and technical analysis
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- Jio vs Airtel: Real financial statements of both companies read and compared
- Valuing Meesho: Meesho valued with several methods and the results compared
Session 5: Marketing, GTM and Branding
Topics
- Strategy: Segmentation, targeting and positioning, product mix, go-to-market, pricing and value propositions
- Branding: Persona, promise and messaging, ATL and BTL marketing
- Digital: Ads, SEO and AEO, and the psychology and biases behind buying
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- Cola launch: Marketing plan to launch a new cola brand in India
Session 6: Strategic Frameworks and Cases
Topics
- Frameworks: 3Cs, 4Ps, Porter’s Five Forces, Ansoff Matrix and BCG Matrix
- Consulting cases: Profitability, market entry and pricing
- Guesstimates: Market sizing with quick, structured estimates
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- Tesla in India: Market-entry case on whether Tesla should enter India
Session 7: Product Management
Topics
- Discovery: Customer needs, building features and prioritising them
- Growth: Product journeys, funnel optimisation, gamification and retention
- Delivery: Key metrics, MVPs and design
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- Parking app: Parking app taken from customer need to MVP
- Urban Company retention: Root-cause analysis of falling retention
Session 8: Operations, Sales and HR
Topics
- Operations: Lean and Six Sigma basics, inventory, capacity planning, supply chain, logistics and unit economics of fulfilment
- Sales: B2B vs B2C, sales funnels, CAC, LTV and payback, distribution and channels, incentive structures
- People: Manpower cost and attrition
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- Quick-commerce hub: Plan for running a quick-commerce delivery hub in your city
Final Project - Choose, Build and Earn a Certificate
Build your own project and submit it within 4 weeks after the cohort for a live project certificate and verified CV points.
Meet your instructor
Shriram Deshmukh
Shriram has more than six years of experience in strategy, finance and tech at companies serving the Indian and US markets. An alumnus of IIT Bombay and IIM Calcutta, he has worked directly with CXOs, leading multi-million-dollar initiatives.
How it works
Pick your cohort
Choose from the list of available cohorts. Reserve your seat for free and pay anytime from the arcsigma.com website* to confirm. Seats are limited.
Join live on weekends
Two live ~1 hr Zoom sessions every weekend, each with content and a hands-on demo. Recordings and materials are shared afterwards.
Build and get certified
Submit your project within 4 weeks after the cohort for a live project certificate and verified CV points, plus a course certificate as the cohort ends.
*We accept payments only through our website and not through any payment links or other medium.
Frequently asked questions
Who is this cohort for?
Anyone who wants practical, hands-on skills across every core business function, from finance and marketing to product, operations and sales, and to use them in consulting cases and real business decisions.
Do I need any prior experience?
No prior experience is needed. We start from the basics and build up each week, so you’re confident applying what you learn to your own use cases.
Why this cohort if content is free online?
There is plenty of free content on the internet; some of it is helpful and some is just clickbait. We save you the time of sorting through it. A fixed schedule also beats procrastination and the need for self-discipline, as you set aside dedicated time for it.
How much time will it take each week?
Two live 1-hour sessions every weekend, on Saturday and Sunday: 8 sessions in total across 4 weeks. Each session is a mix of concepts and application.
What if I miss a live session?
Every session is recorded and shared within 24 hours, so you can catch up before the next one. All the materials used (slides, designs, files and more) are available to download.
Do I get any certification?
Yes, you get a cohort completion certificate you can add to LinkedIn. You also get a live project certificate when you successfully submit your project after the cohort ends, with 2–3 points verified by us that you can add to your CV.
How do I pay, and can I get a refund?
Choose your cohort, reserve your seat for free and pay from your dashboard any time before the cohort starts to confirm it. If you change your mind, you can cancel any time before the cohort starts, as per our Cancellation & Refund Policy.
Ready to get started
Reserve your seat for free, pay any time before the cohort starts to confirm.
Next cohort starts 19 Dec, INR 7,999USD 79.99